Adriana works across communication, positioning and brand visibility within Overtoure, supporting the development of the company’s marketing direction across different markets and audiences. Her role connects visual communication, digital presence and strategic positioning, ensuring consistency between brand identity and external perception.

Working within an international environment, she contributes to the evolution of Overtoure’s image through marketing coordination, content direction and audience engagement, helping maintain a clear and recognisable presence across platforms and destinations. Her approach combines communication strategy, digital media and brand awareness within a fast-moving hospitality and lifestyle landscape